At CastleBell, we pride ourselves on connecting dynamic talent with innovative organisations. We’re thrilled to be working with a vibrant communications agency at the forefront of cultural storytelling, to find their next Social Media Lead. If you’re passionate about social media, immersed in cultural sectors like music, fashion, sport, or food & drink, and eager to shape brand narratives through creative, data-driven strategies, this is an exceptional opportunity. This London-based team offers a collaborative, forward-thinking environment where your expertise will make a real impact. Join a company that values creativity, diversity, and professional growth, backed by our professional guidance at CastleBell to help you secure your next rewarding role.
Role Responsibilities.
- Own and lead the social strategy development across all client accounts, ensuring alignment with cultural trends and business goals.
- Act as the senior social leader, cultivating strong relationships with clients and supporting new business pitches with compelling social-first ideas.
- Stay ahead of platform changes, cultural shifts, and content formats to inform innovative social approaches.
- Design clear, actionable social strategies rooted in platform mechanics and audience behaviour, ensuring cultural relevance.
- Lead, motivate, and develop the social and content teams, including managing freelance contributors, fostering creativity and high standards.
- Balance creative, cultural, and performance-driven objectives, utilising both organic and paid social media tactics.
- Manage budgets and costs for client projects, working closely with the management team to deliver efficient results.
- Collaborate with other departments to ensure cohesive delivery of integrated campaigns, maximising social content ecosystems.
- Oversee the creation of social- native content styles, formats, and creative solutions, ensuring originality and relevance for platforms.
About you
- Minimum of 5 years’ agency experience, particularly within integrated communications and social media roles.
- A genuine passion and active engagement with cultural sectors such as music, fashion, sport, or food & drink.
- Proven leadership experience in managing social teams and delivering innovative social-first campaigns for major clients.
- Deep understanding of social platforms, formats, and cultural trends, with the ability to create compelling content strategies.
- Strong commercial acumen, with experience in working towards financial targets and demonstrating results.
- Excellent presentation, pitching, and stakeholder management skills.
- A proactive, people-first attitude with high standards, energy, and a collaborative approach to teamwork.