Creative Director - Integrated Agency, London

Creative Director - London

Ref: 347Thursday 27 January 2022

£125,000

Agency

This is a small(ish), nibble, fun and loud integrated creative agency with a broad client base and product offering. Our business is split in to 3 areas. FMCG (BTL and Experiential) Destination leisure and travel (brand, ATL, comms) and Financial services / product marketing (B2B and direct). Our direct competitors are envious of the breadth and range of our case studies and that platform it gives us to grow next year

We are 25 people and back in growth following tough times in covid. We are 7 years old and still have a very close relationship with our founding client. Following a recent procurement process we are BTL and experiential agency of record. We have grown through recommendation and are ambitious to be the most recommended creative agency in the UK and have a clear road map to get there, including adding new capabilities and initiatives to what we already do

 

Who we are looking for

We are looking for an ambitious creative leader who has a deep interest in creativity, popular culture, film, music, and youth culture. Someone who will help us take the agency to the next level, in terms of product diversity, growth, creative output and talent development

CREATIVE CULTURE - Driving a creative culture through the creative department and the entire agency business. The leading force on what good looks like, being the voice of creative quality over delivery. Inspiring teams across the businesses to deliver the creativity we need and agency brand guardianship. Be seen to be engaged and assess all of our work our live work to be able to drive improvement in our creative product and lead self-critical creative washups

CREATIVE PRODUCT - Guiding creative teams to deliver best in class work on every brief. Working with creative teams to filter, quality control and develop work ahead of internal reviews. Elevating creative output into bigger ideas & clearly communicating to wider project teams. Improve our “craft” and design output

PEOPLE - Ability to monitor, manage and drive a high-performance creative culture, strong management of the team and their personal development. Developed strong relationships, motivate through the difficult times and lead by example. Build a diverse team and recruit new roles outside of own shadow.

CLIENTS –build strong relationships with key existing clients. Ability to engage and inspire clients. Be seen by the client as a “creative partner" who will collaborate and be an integral part of their journey. Be interested and gain a depth of understanding of our client’s business, their brand and their challenges and help the creative teams develop ideas that are on brand and on brief.

NEW BUSINESS - Ability to lead and collaborate on prospecting and pitches, providing best in class creative responses to brief in our way that cuts through the competition. Willingness to make new business above the day job and take a start-up mentality to the new world of resources.

COMMERCIAL AWARENESS Linked to people. To be able to structure a fit for purpose department whilst delivering an enhanced creative product within the means of being profitable. Responsibility for department cost and at a strategic level to maximise profitability.

REPORTING LINES

This is an agency leadership team role reporting to MD

You would collaborate closely with Deputy CD and work together to (re)build the creative department full fresh and ambitious talent

EXPERIENCE

We are looking for someone who has integrated creative agency experience from a conceptual art direction background

Understands the demands of BTL and can handle the speed expected by clients also knows there way around ATL and brand experience

We want someone who can bring digital into the business in a contemporary way.